Revised online coupon policy strengthens exchange benefit Published June 2, 2010 By Cati Fulford Army and Air Force Exchange Service PETERSON AIR FORCE BASE, Colo. -- With a simple click of the mouse, saving at the base exchange is easier than ever before thanks to a decision to accept manufacturers' online coupons. "Frankly, the economy has spurred increased interest in electronic coupons," said Steven Collier, Peterson exchange store manager. "This, combined with industry projections showing 'online' offers accounting for 8.7 percent of all coupons sent out in 2010, made it necessary to find a way to let shoppers at Peterson AFB apply some of the estimated $12.7 billion in savings said to be out there to purchases made at the BX." Sites and services that offer manufacturer coupons range from companies' own websites to online discount portals. What a manufacturer's coupon says actually takes priority over its source as the Army and Air Force Exchange Service requires the words "manufacturer coupon," a bar code, expiration date, redemption address, usage policy and stated face value to all appear on the coupon in order to redeem it. In most instances, the BX's new coupon policy even allows for one manufacturer's coupon to be combined with an AAFES-issued coupon for the same item. "Unless either offer specifically prohibits a combined discount, coupons available through AAFES' Mobile Marketing service or sale fliers can be combined," Mr. Collier said.