PETERSON SPACE FORCE BASE, Colo. — -- A new juice and snack bar called Juice Bros held its grand opening in the Peterson Fitness Center on Peterson Space Force Base, Colorado, Dec. 17, 2021. Co-owned by founder Omar Serbetci and Courteney Jones, Juice Bros offers a selection of smoothies and juices, as well as a menu of breakfast and lunch offerings — including a variety of vegetarian and vegan options —to serve the health and active living needs of the Peterson SFB community. This marks the first time the fitness center has had a food option in two years.
“My main objective is to get people to eat more veggies, or drink more veggies if they can’t eat them,” said Serbetci.
The Peterson SFB Juice Bros is the first to open in the continental U.S. and the first one co-owned by Jones, but it’s the seventh Juice Bros on a military installation. Serbetci opened the first location on Royal Air Force Lakenheath, England, in 2006.
“The last vendors were selling some of the same stuff that you could get from the bowling center and the golf course,” said Roger Hill, 21st Force Support Squadron fitness and sports director. “These guys here are selling things that aren’t offered anywhere else on base.”
Hill consulted with colleagues in fitness and sports throughout the U.S. Air Force while searching for a replacement food option for the Peterson Fitness Center, and Juice Bros came highly recommended. He collaborated with Serbetci and Jones to introduce Juice Bros’ menu to 21st FSS leadership and built broad support.
“To me, it was the presentation that stood out,” said USAF Master Sgt. Lilliana Harris, 21st FSS fitness and sports section chief. “Everything was up front. You could see the fruit, vegetables and meat, and how it was presented.”
“You can make your salads, your rice bowls and your pita wraps the way you like it,” said Serbetci. “Everything is fresh. We’ve got homemade dressings, and our meat, we marinate and cook fresh every day.”
Serbetci has big plans for expanding Juice Bros across Air Force installations in the U.S., intending to open a further 20 locations within the next three years.
Juice Bros. is open from 6 a.m. to 6 p.m., Monday through Friday. For more information, or to see the full menu, go to 21fss.com/find-your-fun/juice-bros.